Persons at VŠPP

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prof. Ing. Růžena Petříková, CSc.
Identification number: 20028
University e-mail: petrikovar [at] is.vspp.cz
 

     
Lesson     Supervised theses     
Basic information

Basic information about a final thesis

Type of thesis:
Diploma thesis
Thesis title:
Value Added as a Competitiveness Tool of Mercure Ostrava Center Hotel in the Market
Written by (author):
Department:
Katedra marketingu (VŠPP)
Thesis supervisor: prof. Ing. Růžena Petříková, CSc.
Opponent:
Final thesis progress:
Final thesis was successfully defended.


Additional information

Additional information about the final thesis follows. Click on the language link to display the information in the desired language.

Language of final thesis:
Czech

Czech        English

Title of the thesis:
Value Added as a Competitiveness Tool of Mercure Ostrava Center Hotel in the Market
Summary:
The thesis deals with value added as a competitiveness tool of Mercure Ostrava Center Hotel in the market. The goal of the thesis is to make such suggestions using the value added identification in the hotel industry and based on the theory and current processes in practice that would help to enhance the competitiveness of Mercure Ostrava Center Hotel in the current market. Observation, analysis, interview and electronic questioning were main methods used for the research. Chapter Suggestions and recommendations is mentioned at the end of the thesis and focuses on improvement of hotel processes, enhancement of quality and hotel services portfolio. If the hotel takes into consideration the suggestions and recommendations, it can create particular value added and be more competitive.
Key words:
value added, competitiveness, market

Display and download files

To display the final thesis assignment form click on the Display the final thesis assignment form icon. The following icons - Final thesis, Thesis appendices, Supervisor's review, Opponent's review - relate to the final thesis and can be downloaded. They could be displayed on condition they have been inserted and are available publicly.

Parts of thesis with postponed release:

Final thesis (final thesis appendices) unlimited
Reviews for final thesis unlimited

If you wish access parts of thesis with postponed release, please contact the user prof. Ing. Růžena Petříková, CSc..